Naresh Basude
I run education marketing that fills seats, and I build the apps and tools behind it with AI.
5+ years in digital marketing. At ABS Educational Solution I lead the team behind 26,000+ student leads and 1,600+ admissions (440+ this year). Alongside it I have shipped 19 Android apps, free web tools, and Dressing School, a style brand for Indian men.
What I do
Growth marketing
Meta and Google ads, SEO, landing pages and lead follow-up for education brands, measured all the way to the admission.
Websites & systems
Websites for four education brands, a lead-management CRM and WhatsApp automation, built with developers so the team can run them.
Apps & AI
19 Android apps on Google Play and free web tools, built with ChatGPT, Claude and Gemini.
Experience
More about me →Mumbai
ABS Educational Solution
I joined when leads lived in notebooks and Excel, and helped build the group's digital marketing and growth function from the ground up. Today I lead the team behind 26,000+ student leads and 1,600+ admissions (440+ of them this year).
- Plan and optimise Meta and Google ads for student leads and admissions
- Websites, landing pages, social media, creatives and SEO for four education brands
- Built and lead a team of marketing executives, designers, social media and developers
- Moved the counselling team (now 20+ people) from spreadsheets to a CRM with WhatsApp and AI automation
- Helped launch NGI – Admission Milega in 2025, a college and course discovery platform
Mumbai
DigiOutreach
Joined as an intern and was promoted to executive. Ran digital marketing for 10+ brands across real estate, products, personal brands and services: social media, paid ads, creatives, websites and landing pages.
Selected work
All projects →Education growth marketing at ABS
Building ABS Educational Solution's digital marketing from the ground up: 26,000+ student leads and 1,600+ admissions since 2022.
ABS & NGI Admission Milega websites
Two admission websites for the ABS group, built so the team can publish courses and every enquiry goes straight to the counsellors.
Naresh-CRM: admissions lead management
One place for every student lead, from every source, so no enquiry is lost between the ad and the counselling call.
Dressing School
My own style brand for Indian men: 204K+ followers on Instagram, a free style guide website, an ebook and an Android app, built with AI.
19 apps live on Google Play
Study tools for students, style and photo apps, devotional apps, everyday tools and a few games. I build them with ChatGPT, Claude and Gemini, then design, test and publish them myself.
Dressing School
My own style brand for Indian men: 204K+ followers on Instagram, a free style guide website with 140+ guides, the Zero to Sharp ebook and an Android app. Every look is made with AI.
Free things I made
For students & teamsScience diagram tutorials
Step-by-step drawing lessons for 11 Class 10 diagrams.
Open →
Best AI tools 2026
My picks of AI tools for everyday work, with Indian prices.
Open →
Naam Jaap counter
A free mantra and mala counter in your browser.
Open →
CleanSheet
Clean Excel lead lists in your browser. Nothing is uploaded.
Open →
Writing
All posts →Building a CRM your counsellors will actually use
Admission teams abandon CRMs for predictable reasons. Five decisions that made ours stick, and the features we deliberately did not build.
Google Ads vs Meta ads for Indian education brands
One channel catches demand that already exists, the other creates it. Which to run first on a small budget, the keyword traps specific to education, and how to attribute a decision that takes three months.
The 48-hour gap — why admission enquiries die before anyone calls
Most admission leads are not lost to competitors. They are lost to silence. The follow-up ladder that closes the gap, and why the first message should not be a phone call.